How Ndustrial helped Genan save hundreds of thousands of dollars

Genan is the world's largest mechanical tire recycler, operating an energy-intensive facility in Houston, Texas that converts spent tires into valuable feedstocks.

Genan faced extreme electricity price volatility in the Texas market, where rates change every 15 minutes and can spike up to 300x normal prices during grid stress events. During the 2021 Texas freeze, they were hit with hundreds of thousands in unexpected energy costs due to late curtailment response, narrowly missing $3 million in avoidable charges.

Ndustrial deployed an automated load control system that receives real-time rate signals from the grid operator and automatically curtails operations based on preset price thresholds. The IoT-enabled solution eliminated reliance on manual operator decisions, ensuring Genan responds instantly to price spikes by shutting down equipment at strategic price points ($120-$150/MWh for certain processes, $350/MWh for full facility shutdown).