APPLE " iPod Touch - A Guided Tour " Hot on the heels of the iPhone launch, Apple was poised to release the iPod Touch, which required it's own ‘Guided Tour’ video, which in turn featured a photoreal CG animation of the product.

The major challenge here was the inherant difficulty of balancing realism with stylized perfection when dealing with flat reflective surfaces. An anciliary requirement of this project was it‘s utter secrecy - All of the work had to be done at their offices in Cupertino.

Apple doesn’t allow their contractors to re-distribute their work, so shown here is a re-tooled animation of the iPod Touch, created from scratch for promotional purposes.

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Modeling + Animation + Rendering \ Phil Bartoszewicz
Creative Director \ Gary Butcher
Producer \ Paul Cashman